Marketing

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Los cambios actuales de la tecnología permiten que las herramientas de marketing digital se adapten rápidamente a las exigencias cambiantes de los clientes. Los clientes buscarán y compararán productos en Internet, y a menudo comprarán sin siquiera haber visto el producto o hablado con un vendedor. En lugar de limitarse a comprar en tiendas locales, los clientes pueden ordenar fácilmente productos de cualquier parte del mundo.

El correo electrónico y los medios sociales se han convertido en los canales de promoción de productos más populares en las empresas. Sin embargo, no todos los negocios aprovechan dichos canales para atraer clientes e interactuar con ellos para generar un mayor volumen de ventas.

Digital Marketing Principles

Digital Marketing Principles

 

Craft a Marketing Plan

Craft a Marketing Plan

 

Learning More

learning more

Online Courses and Learning Resources

Google Online Marketing Challenge: If you are a digital marketing beginner and looking for online courses and real experiences, Google’s Online Marketing Challenge may be the right choice for you. Learners may use the digital marketing course as a self-study training guide.

WordStream’s PPC University: PPC University is a free, online, self-learning source. PPC stands for “pay per click,” a model of internet marketing in which advertisers pay a fee each time one of their ads is viewed.

Social Media Quickstarter: Social Media Quickstarter provides systematic lessons on how to use popular marketing channels.

Alison Diploma in E-Business: Alison is the world’s leading provider of free, certified, standards-based online courses.

Coursera for business: Coursera provides over 1,800 online courses from top American universities.

Crehana: Crehana is an online training platform for creative professionals that need training and education on graphic design, digital illustration, 3D modelling and motion graphics.

Saved Modules

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